Pull back the curtain on the Technical Exhibition at the world’s largest medical imaging forum, RSNA 2021 Scientific Assembly and Annual Meeting, and you’ll see 18 months of preparations, thousands of people, state-of-the-art technology and a level of pizazz rivaling Disney.
This year is no exception.
“When you visit the RSNA 2021 Technical Exhibits you will find the innovations and advancements that are transforming the future of radiology,” said Curtis P. Langlotz, MD, PhD, RSNA Board liaison for information technology and annual meeting. “Whether you attend the exhibit hall in person or via the Virtual Exhibition, you will find all the information you need about the products, services and technologies that enhance your practice.”
Six months before the annual meeting and while in the throes of supporting the current year’s exhibitors, RSNA’s technical exhibition team is already starting to envision the following year.
Space rates are set and floor planning begins for the spectacular show, which, based on exhibition net square footage, earns spots annually on Trade Show Executive’s Gold 100 and Trade Show News Network’s Top 250.
In addition to RSNA’s dedicated exhibition staff and the members who serve on the Technical Exhibits Committee, staffers from the Society’s corporate relations, meetings and marketing departments are involved throughout the year.
“We’re always looking at keeping the show fresh and what hot areas we can develop,” said John P. Jaworski, CEM, RSNA director of Meeting and Exhibition Services. “When we develop new showcases, we have to carve out space on the show floor, create packages and have everything ready to roll one year out, in time for the current meeting. At one point, we had sample kiosks for the AI Showcase to present to exhibitors so they would know what they were purchasing for the next year and what it will look like.”
The popular AI Showcase and Theater and the 3D Printing & Mixed Reality Showcase are returning this year, along with the First-Time Exhibitor Pavilion, Educators Row and Recruiters Row.
Added Features for 2021 Live and Virtual Attendees
With more than 500 technical exhibitors confirmed and a COVID-19 vaccination requirement in place to attend, it’s full steam ahead for RSNA 2021 in Chicago. Although there are no formal social distancing requirements currently in place, exhibitors are incorporating additional precautions such as extra booth cleaning and wider spaces, touchless elements, digital experiences and journey mapping with dedicated entry and exit into their booths.
Virtual attendees can engage with exhibitors in real-time this year via elements such as live interactive demonstrations and live chat. All meeting registrants can access the Virtual Exhibition and industry programming through April 30, 2022.
“Companies and attendees are excited about returning to Chicago to meet in person and engage in this year’s apropos theme, Redefining Radiology — a meeting that will showcase new ideas and technologies that redefine what it means to work as a radiologist,” Dydo said.
For More Information
Learn more about the RSNA 2021 Technical Exhibits at RSNA2021.MapYourShow.com.
Register for RSNA 2021 at RSNA.org/Annual-Meeting.
